New at Google with AI: It Is Calling and We Are Answering.

On the Google Marketing Platform side, the focus is squarely on AI as a "co-strategist" for advertisers. The big news revolves around the "Power Pack," a new suite of AI-powered campaign solutions that combine upgraded Performance Max, AI Max for Search campaigns, and Demand Gen. AI Max for Search campaigns is particularly noteworthy. This new feature uses AI to dynamically adapt your headlines and descriptions based on user intent, expanding your keyword targeting to find high-performing queries you might have missed. It's about letting Google's AI do more of the heavy lifting to optimize your ad performance.

Beyond campaign solutions, Google is rolling out "agentic" capabilities in Google Ads and Google Analytics. Think of these as AI-powered assistants that can not only suggest optimizations but also actively implement them! This includes things like conversational campaign creation, where Gemini can help you set up entire ad groups, and "Marketing Advisor" in Chrome, an AI sidekick that can recommend optimizations in real-time.

Another exciting development for e-commerce is the enhanced shopping experience within AI Mode, including virtual try-on capabilities that let you literally "try on" apparel just by uploading a photo of yourself. And for performance marketers, there are new measurement tools, including expanded incrementality testing with lower spend thresholds, to help you get clearer insights into your campaign's true impact. It's clear that Google is all in on AI, and these updates signal a future where search and marketing are more intelligent, more personalized, and more automated than ever before. It's a fantastic time to be exploring the possibilities!

What do you think of these new powers we’ve been able to easily toss in our marketing tool box… I mean features? Will you utilize these now, ever or maybe in the future? Let me know!