Take the marketing “risk”
Many marketing efforts will fall flat - especially if companies attempt to engage with their customers in traditional ways. Thinking differently is more important than ever.
Keywords are words used for SEO (search engine optimization).
Instagram and Tiktok algorithms work like an SEO platform (this is fairly new for IG, but this is how Tiktok has always been). Keywords are what the algorithm uses to now place your content on explore feeds, "for you" pages, suggested content, and your follower's feeds.
If your website or webpage has terrible SEO, it won't even make it onto the index:
That means you'll never show up in the search results. Ever. Nobody will see your webpage, even if they go out of their way to specifically try and search for it.
Here's why search engines might not index your site/page:
• Manipulative / "black hat" SEO practices
• Severe technical issues
• Nonexistent mobile formatting
• Containing little to no valuable content
• Prolonged loading times
• Configuration errors when setting the site up
• Absence of a sitemap / cohesive structure for page hierarchy
• Overlooked "don't index me!" settings, such as no-index/no-follow.
•Identifying and categorizing your content.
Search engines aren't actual people. They need help to categorize your website and understand its content.
SEO vs. PPC
SEO and PPC are two of the most popular digital marketing strategies for e-commerce businesses. Both have their pros and cons, but which one is right for your business?
SEO is a long-term strategy that can take months or even years to see results. It involves optimizing your website and content for search engines so that you can rank higher in organic search results.
While it takes longer to see results with SEO, it can be more cost-effective in the long run because once you start ranking higher, you will continue to get traffic from search engines without having to pay for it
PPC is a short-term strategy that can provide immediate results. With PPC, you pay for ads that appear on search engine results pages. These ads are usually displayed at the top of the page, which makes them more likely to be clicked on by users.
As the world increasingly moves towards online shopping, eCommerce businesses need to do everything they can to ensure potential customers can find them.
Today, the most important elements to consider when optimizing a web page include:
Quality of content
Level of user engagement
Mobile-friendliness
Number and quality of inbound links
Turn on these Instagram settings to get the best results. ☑️☑️☑️
✨ High-Quality Reels
1. Go to 'Settings and Privacy'
2. Click on 'Media Quality'
3. Turn on 'Upload at Highest Quality'
✔️Account Suggestions
1. Log into Instagram on a laptop/desktop
2. Go to your profile and select 'Edit Profile'
3. Scroll down and select 'Show Account Suggestions'
This helps more people find your profile when they follow similar accounts.
👋Recommend Reels on Facebook
1. Go to 'Settings'
2. Turn on 'Recommend reels on Facebook
This shows your reels to anyone on Facebook, not just your friends and followers.
🫂Become Friends with the Algorithm
1. Go to the explore page.
2. Like and comment on posts and reels in your niche (but do not overdo it otherwise the algorithm may detect that you're fishing for likes and follows). Make sure that you are watching the whole reel and reading the caption to make it count.
This helps the algorithm place your content better, boosting your reach.
Next Up…
The backend is the business🤖 the backend is integral to a successful online experience. This often is the biggest problem we see with clients. The wrong backend can ruin your business.
The game-changer for business success? Digital marketing. From expanding reach to boosting engagement, it's the secret sauce for growth in today's competitive landscape.
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You can find out what your investment should be with a free consultation. Thanks for keeping up with SDM. 💖
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